Taiwanese Digitimes resource reported yet another increase by Amazon for order manufacture of tablets Kindle Fire this year, this time to a mark of 5 million units. According to informed sources in the middle of the third quarter, Amazon, due to the large number of pre-orders have already adjusted the program to produce Kindle Fire in 2011 upward from an initial volume of 3.5 million plates up to 4 million units.
Amazon keeps a secret about the amount of pre-orders for the tablet Kindle Fire. According to insiders, the number of the first five days more than 250 thousand units.
Price of Kindle Fire, as experts say in iSuppli, is about $ 10 below cost of production. Analysis calculation of production of e-reader Kindle, produced by iSuppli, is hardly optimistic. On each e-reader Kindle with a retail price of $ 79 the company loses about $ 5.66.
Planned losses from the sale of tablets and e-readers Amazon is going to compensate for the expense of services provided by services, as well as through the implementation of digital content.
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